Starting 1st November 2016, DStv Premium, Compact Plus, Compact and Family will cost up to 15% less. On top of this, subscribers will enjoy premium content including Super Sport, FOX, History channel and Discovery. DSTV Premium will also have 4 new HD channels to bring the total to 20 on the bouquet. We are going to write a bunch of stuff to give this new development context because, in light of the current subscription-based TV environment, this is a big deal. Alternatively, you can skip to the table below to check out the new subscription rates and the extra channels DStv will include at no extra charge. Trending under the hashtags #DSTVvalue and #BusinessUnusual, Multichoice left no stone unturned. They even hired TV/Radio personality Roger Mugisha and comedian (also new DStv Uganda band ambassador) Anne Kansiime to drum up publicity for their campaign. DStv Uganda has struggled to shed the perception among subscribers as an expensive Pay TV option. This has pushed many to alternative service providers like Zuku, Star Times and Azam. “This significant price drop, coupled with the major boost in entertainment value across all DStv packages demonstrates our commitment to ensuring DStv customers receive the best possible access to great entertainment and outstanding value. For new customers the price reductions in both subscription prices and state of the art decoders at just UGX 130 000 (full kit including one month of compact) will ensure that great family entertainment is available to everyone at the most affordable price.” Charles Hamya, General Manager, MultiChoice Uganda.
DStv Uganda new bouquets/package prices and channels
BouquetNew PriceOld PriceNew Channels DSTV Premium UGX 287,250 UGX 334,0004 new HD channels DSTV Compact PlusUGX 190,700UGX 225,000Vuzu AMP Lifetime Discovery Channel Crime & Investigation History Channel Africa Magic Showcase SuperSport 4 (SS4) SuperSport 6 (SS6) ROK Eva+ B4U Movies DSTV CompactUGX 121,600UGX 128,000ITV Choice TCM Super Sport 4 (SS4) ROK Eva+ B4U Movies DSTV FamilyUGX 66,750UGX 73,000FOX Super Sport 4 (SS4) ROK Eva+ B4U Movies DSTV AccessROK Eva+ B4U Movies
Dignited captured some of the reactions to the above mentioned DStv Tweetchat. DStv has faced stiff competition from the likes of Zuku and Star Times, especially in the last year. They faced a backlash for increasing subscription rates at a time when the economy was reeling from effects of inflation. This decision came to haunt them as their competitors chose to take the opposite approach. In fact, a price reduction has long been pending. Techjaja last week predicted the price reduction in light of the entry of a new player in the market. Zimbabwe’s ECONET applied for a TV licence from the Uganda Communications Commission to for their free-to-air Kwese TV.
