Mobile Is Growing In Africa Hellofood Shares Stats On It S Mobile Vs Desktop Orders In Africa
Some countries are already mobile-first, for example Tanzania, where 79% of customers order food on their phones. Egypt (56%) and Ivory Coast (54%) have also shifted to mostly mobile orders. The other countries still make the majority of orders via desktop, with Ghana (69%) and Nigeria (61%) having the highest numbers of desktop orders. “Africa is a global leader in the development and adoption of mobile technology”, explains Joe Falter, CEO of hellofood, “and our strategy is centered around this....