Actually, the feat of 500 offline stores (known as Mi stores) was achieved on October 29 at precisely noon. The brick-and-mortar stores were launched in rural areas of 14 states across the Asian country. And the need to do all the proper documentation, for GWR to clear them, caused Xiaomi’s delay in the announcement. Xiaomi’s Global VP & Xiaomi India Managing Director, Manu Kumar Jain announced the milestone on his Twitter page.
We SIMULTANEOUSLY opened 500+ Mi Stores across India on Oct 29 & have set a #GuinnessWorldRecord! @GWR 🎉@XiaomiIndia is #OfficiallyAmazing, yet again! 😎 (1/2) pic.twitter.com/oewLNzdlHB — Manu Kumar Jain (@manukumarjain) November 20, 2018 Xiaomi’s popularity grew through its marketing presence online, but its offline marketing presence is one they’ve infused a lot of focus into. That’s why Xiaomi has greeted the world with this form of colossal expansion. Xiaomi also revealed its mission of owning about 5,000 Mi Stores in India at the end of 2019. In the process, the company aims to provide 15,000 jobs for individuals in the country. That implies Xiaomi has 4,500 Mi Stores to go! Massive! Jain also stated this in a tweet:
We plan to open 5000 Mi Stores by end of 2019 & generate 15K+ jobs! Mi fans, you can also become an entrepreneur. Join us: https://t.co/xHCmY3HhHf (2/2) pic.twitter.com/kQzEsyueVQ — Manu Kumar Jain (@manukumarjain) November 20, 2018 With this GWR in the bag, Xiaomi has set the pace for others to follow. What do you think the big guys like Apple and Samsung will do to compete with this troublesome Chinese OEM?
